Studies & Analysis

We regularly publish studies and analysis about dating and relationships related topics. We gather data, research the market, study social, gender and safety issues among others.


Why do people cheat?

Many people are starting an affair at this time of the year, and at the same time, many affairs are discovered. Andrew G. Marshall’s book “Why did I cheat?” will help all of those who are dealing with infidelity issues.


How to have a perfect dating profile photo?

No matter if you are a new or an old bird in the online dating world, you know that you need a catchy profile photo to be noticed in a virtual world full of dating possibilities. It looks easy – but it is much more complicated to get the perfect profile photo than you think.


The Christmas season is a trigger for cheating, and dating apps love it

The Christmas season is the most wonderful time of year for those who are active in online dating. Every year dating websites are reporting an increasing number of new subscribers as well as activities between subscribers in the period before and after Christmas.


Smartphone data access permissions for dating apps

Online dating apps are very popular. It is easy to install them on any device and to access them at any time from any place. They are fun and sexy and give lots of hope to those who are searching for their perfect match. But what really happens when someone installs an online dating app on their smartphone?


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